Monday, April 27, 2009

Funemployment, Day One Hundred Forty One: Who you callin' chicken??

funemployed chicken-lovers rejoice! the free food frenzy continues this week thanks to a poultry face off between KFC and El Pollo Loco (heretofore "EPL"). EPL has been trying to get a bigger foothold in the healthy fast food market and had planned on giving away two free pieces of their chicken tomorrow. and since KFC is launching their new grilled chicken (or as they called it "un-fried". gag.) at the same time, they're pre-empting EPL and giving away one piece today. oh, how the feathers will fly! (ba dum bum!)

their timing couldn't be better, too, since a)i eat chicken to point that my mother has actually voiced her concern ("you're going to turn into a chicken!" i'm somewhat certain this is impossible.) and b)these are brilliant case studies for my marketing classes. pretty genius real-life examples in action. will these stunts guarantee my return business? no. will i gladly take their free food anyway? hell, yes!

i may try to score some grilled KFC today but quite frankly i've heard it's pretty much in the same grease/oil family as their regular fried chicken. but i'm a huge EPL fan so tomorrow you know i'll be first in line. hmmm...i wonder just how many locations i can hit in one day...?

No comments:

Post a Comment